CDE Brings “Movie News Now” to Millions of Entertainment Enthusiasts

May 28, 2010 by Marc Fishman

To help Sprint align its new 4G phone with with the hottest summer movies, Comcast Digital Entertainment has created a custom ad unit featuring the most current entertainment news.  Four up-to-the minute headlines with engaging thumbnails are pulled from CDE’s premium publishers and include movie news, reviews, links to trailers, and top movie star news.  The content is different and fresh with every new re-load, with a click to any link will bring users to the full story on the originating site.  Our content optimization system was developed with our partners at UpRoxx.

This IAB standard 300×600 unit is sponsored by Sprint to promote the hot summer release of the new HTC EVO™ 4G.  The ad can be seen now at Fandango.com, Movies.com, and any of CDE’s affiliate sites like ScreenRant and Film Drunk.  Early response to this ad unit and it’s content has been very positive.  Due to the fresh nature of the headlines, users have been highly engaged with very impressive click-through rates.

This new CDE product is now available to all of our partners.  It can be utilized by any brand advertiser to leverage the best original content from our enthusiast driven web-sites – making your brand part of the conversation in the exciting world of movies and entertainment.

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