Comcast Digital Entertainment Ranked 6th by Comscore
December 23, 2009 by Steve Raymond
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With their latest report Comscore is now accurately reflecting all of the publisher sites in the portfolio (for now), with our newest additions E! Online and G4 TV being added to anchor our Entertainment-News and Gaming roll-ups. In the Entertainment vertical we are now ranked #6 in reach with 28.5M unique users across the portfolio. Look for this number to continue to grow in the future as we add more sites and grow our overall traffic.
Our philosophy about our Comscore categorization is very transparent – all of the properties in our Comscore roll-up are entertainment-focused sites on which we represent all advertising sales. We aren’t playing games with the numbers in order to artificially inflate out reach, like say including song-lyrics sites, or gaming-cheats sites or website building platforms with no advertising on them. Not that there’s anything wrong with that, its just not how we roll.
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Tags: Comscore