CDE Aligns Verizon FiOS with Fresh Entertainment Content
November 23, 2010 by Steve Raymond
To help Verizon align its FiOS service with with the latest entertainment news, Comcast Digital Entertainment has created a custom ad unit featuring a FiOS rich media ad and 4 posts from our entertainment protfolio. Four up-to-the minute headlines with engaging thumbnails are pulled from CDE’s premium publishers and include movie news, reviews, links to trailers, and top movie star news. The content is different and fresh with every new re-load, with a click to any link will bring users to the full story on the originating site.
Our content optimization system was developed with our partners at UpRoxx.
This IAB standard 300×600 unit is sponsored by Verizon to promote its FiOS tie-in with the Iron Man 2 franchise earlier in the year. The ad can be seen now at Fandango.com, Movies.com, and any of CDE’s affiliate sites like ScreenRant and Film Drunk. Early response to this ad unit and it’s content has been very positive. Due to the fresh nature of the headlines, users have been highly engaged with very impressive click-through rates.
This CDE product is now available to all of our partners. It can be utilized by any brand advertiser to leverage the best original content from our enthusiast driven web-sites – making your brand part of the conversation in the exciting world of movies and entertainment.
Summer Playlist Ad Unit – Streaming Music and Tweet for Downloads
September 20, 2010 by Marc Fishman
Continuing our efforts to offer more cutting edge, digital media-centric advertising options to our partners, Comcast Digital Entertainment has unveiled a new ad unit featuring a streaming audio player and download-able tracks. In a partnership with Topspin Media, CDE has created an advertising opportunity that can align any partner with today’s hottest new artists and songs.
Through the technology and relationships offered by Topspin Media, CDE can now include a customized streaming audio player in the ad unit to tie in with our partners’ advertising creative. Users can click through to a landing page where the tracks are available for download in exchange for a tweet or an email address.
CDE worked with Hint water as our inaugural ad partner for the launch of this new ad unit. Hint’s product and messaging are prominently featured along with the customized streaming player that integrates with their look and feel. The player features 6 songs from top new artists (The Static Jacks, Theft, Jennifer Knapp, Anberlin, Garrison Starr, and John Carpenter) and can currently be seen on Screen Rant, Film Drunk, and others sites within our portfolio.
Planning Dinner and a Movie Just Got Easier
August 19, 2010 by Marc Fishman
Comcast Digital Entertainment, Fandango, and “On the Border” Mexican Grill & Cantina have teamed-up to offer a one stop solution for planning the complete night out. Buy movie tickets online for the nearest theater and locate the closet “On the Border” restaurant all by way of CDE’s “Dinner and a Movie” ad unit.
The ad unit features one module for returning showtimes and another for returning “On the Border” restaurant locations. Modules in the ad unit are generated on-the-fly by pulling data from the Fandango API. This is the same technology used to power CDE’s previously released “Showtimes & Ticketing Widget”. The data returned in both modules is real-time and geo-specific based on the user’s zip code. This means a multitude of local showtimes to choose from and all the information needed to contact and locate the nearest “On the Border” restaurant.
This new ad unit is an IAB standard 300×600 and is currently running on Movies.com and CDE affiliate sites like Screen Rant, Film Drunk, and MovieWeb. It is now available within our suite of products and we look forward to future partnerships with restaurants looking to offer a great dining experience to our hungry user base of entertainment enthusiasts.
Fandango Showtimes Page Live on Screen Rant
July 29, 2010 by jlouwerens
Comcast Digital Entertainment recently launched a Fandango branded/powered showtimes page on Screen Rant. As you can see, the page is in Screen Rant’s main nav so it will generate a pretty decent level of impressions (Screen Rant is approximately 800k monthly Comscore unique visitors). We will be rolling similar pages out across the CDE affiliate network in the coming weeks.
The benefits of the pages are
- Branding and traffic/ticket sales for Fandango (with affiliate revenue sharing for Screen Rant)
- Brand lift for the affiliates – when new advertisers are evaluating the affiliate sites they will have a more premium feel.
- More valuable showtimes inventory to sell to endemic advertisers
- A better user experience for the Screen Rant community
The modules on the page are generated on-the-fly by pulling data from the Fandango APIs and caching the data on Akamai. The Showtimes and the Nearest Theaters widgets are pulling zip codes from a geolocation web-service.
So go ahead and see the Screen Rant Showtimes page for yourself at http://screenrant.com/showtimes.
CDE Brings “Movie News Now” to Millions of Entertainment Enthusiasts
May 28, 2010 by Marc Fishman
To help Sprint align its new 4G phone with with the hottest summer movies, Comcast Digital Entertainment has created a custom ad unit featuring the most current entertainment news. Four up-to-the minute headlines with engaging thumbnails are pulled from CDE’s premium publishers and include movie news, reviews, links to trailers, and top movie star news. The content is different and fresh with every new re-load, with a click to any link will bring users to the full story on the originating site. Our content optimization system was developed with our partners at UpRoxx.
This IAB standard 300×600 unit is sponsored by Sprint to promote the hot summer release of the new HTC EVO™ 4G. The ad can be seen now at Fandango.com, Movies.com, and any of CDE’s affiliate sites like ScreenRant and Film Drunk. Early response to this ad unit and it’s content has been very positive. Due to the fresh nature of the headlines, users have been highly engaged with very impressive click-through rates.
This new CDE product is now available to all of our partners. It can be utilized by any brand advertiser to leverage the best original content from our enthusiast driven web-sites – making your brand part of the conversation in the exciting world of movies and entertainment.
Tags: Entertainment, Fandango, movie news, Movies.com, Sprint