Planning Dinner and a Movie Just Got Easier
August 19, 2010 by Marc Fishman
Comcast Digital Entertainment, Fandango, and “On the Border” Mexican Grill & Cantina have teamed-up to offer a one stop solution for planning the complete night out. Buy movie tickets online for the nearest theater and locate the closet “On the Border” restaurant all by way of CDE’s “Dinner and a Movie” ad unit.
The ad unit features one module for returning showtimes and another for returning “On the Border” restaurant locations. Modules in the ad unit are generated on-the-fly by pulling data from the Fandango API. This is the same technology used to power CDE’s previously released “Showtimes & Ticketing Widget”. The data returned in both modules is real-time and geo-specific based on the user’s zip code. This means a multitude of local showtimes to choose from and all the information needed to contact and locate the nearest “On the Border” restaurant.
This new ad unit is an IAB standard 300×600 and is currently running on Movies.com and CDE affiliate sites like Screen Rant, Film Drunk, and MovieWeb. It is now available within our suite of products and we look forward to future partnerships with restaurants looking to offer a great dining experience to our hungry user base of entertainment enthusiasts.