Fandango Showtimes Page Live on Screen Rant
July 29, 2010 by jlouwerens
Comcast Digital Entertainment recently launched a Fandango branded/powered showtimes page on Screen Rant. As you can see, the page is in Screen Rant’s main nav so it will generate a pretty decent level of impressions (Screen Rant is approximately 800k monthly Comscore unique visitors). We will be rolling similar pages out across the CDE affiliate network in the coming weeks.
The benefits of the pages are
- Branding and traffic/ticket sales for Fandango (with affiliate revenue sharing for Screen Rant)
- Brand lift for the affiliates – when new advertisers are evaluating the affiliate sites they will have a more premium feel.
- More valuable showtimes inventory to sell to endemic advertisers
- A better user experience for the Screen Rant community
The modules on the page are generated on-the-fly by pulling data from the Fandango APIs and caching the data on Akamai. The Showtimes and the Nearest Theaters widgets are pulling zip codes from a geolocation web-service.
So go ahead and see the Screen Rant Showtimes page for yourself at http://screenrant.com/showtimes.